In a recent article written by Eric Jaffe of The Atlantic titled: Google’s New Chicago Home Isn’t More Transit-Friendly, But It Is More Highway-Friendly Eric cites a study done by Lauren Ames Fischer, who lived in Chicago before coming to Columbia University as an urban planning doctoral student, where she disputes the notion that Google’s move was driven by the new transit hub at the Morgan Street Station.

In fact, Fischer ran a transit anlaysis and found her hunch backs up the idea that transit did not play the role everyone, including Mayor Emmanuel, has touted. Although Google’s new location at 1000 W. Fulton Street does have strong transit access its old location on Kinzie Street did too.  Her study concludes the new headquarter loses on transit criteria or at best ties.

Fisher says,

“I think there’s enough to celebrate in just saying that firms are choosing to stay in urban locations — and particularly with the West Loop, urban locations that are up-and-coming and not necessarily fully established as employment centers,” says Fischer. “We don’t have to take the next step and say that transit causes this.”

For a sneak peak at Google’s new headquarters have a look at Fulton 1K’s marketing video.